Performance strategist · Rico Briedjal
More effort stops producing more result.
Then the cause is somewhere else.
I find out where it is stuck: in you or in the environment you perform in. For entrepreneurs, athletes and professionals who are already good and are judged on results.
I read every message myself. What you tell me stays between us.
Who
My name is Rico Briedjal.
Twenty-eight years in the field, ten of them in special units: environments where the margin for error is small and the speed of recovery makes the difference. I now bring that way of seeing to athletes, entrepreneurs and professionals who are already good and want to go further.
My work in elite sport was filmed for the documentary Koen & Jutta: Alles of Niets on Videoland. In 2022 Eurosport named me as performance coach in international elite sport.
Nothing here is about clients. No name, no sector, no year. That holds for you too.
Where do you recognise yourself?
Entrepreneur
You have been through a hard period. The business runs, you are the one paying for it.
I look at where it is stuck in you and what your environment does to it.
Athlete
You show it in training, not in the match. Form, pressure or the people around you get in the way.
I look at you and at the climate you perform in.
Professional at the top
You are at the top of your field. That is where you want to stay.
Staying asks something other than getting there: working harder no longer helps. I work out with you what does.
How it works
Three steps. The first is small.
- A message, or a twenty-minute call. You briefly tell me what is going on. It does not commit you to anything.
- The analysis. I map where you stand, where you want to go and what has to change to get there, in you and around you. Then you decide for yourself whether to continue.
- A one-year programme, if it fits: Gold, Carbon or Black. Two sessions a month, a measurement every month and contact whenever it is needed.
Three programmes
Content and investment of Gold, Carbon and Black, by email.
Compare the three programmes
Gold and Carbon have the same scope. The difference is where the hours go: in Gold to you, in Carbon to the environment you perform in.
| Programme | GoldInternal | CarbonExternal | BlackBoth |
|---|---|---|---|
| Hours a year | 96 hours | 96 hours | 180 hours |
| Where the hours go | to you | to your environment | to both |
| Twelve months | yes, in Gold | yes, in Carbon | yes, in Black |
| Two two-hour sessions a month, prepared and worked out | yes, in Gold | yes, in Carbon | yes, in Black |
| A measurement every month | yes, in Gold | yes, in Carbon | yes, in Black |
| A voice memo in between, a reply within 24 hours on working days | yes, in Gold | yes, in Carbon | yes, in Black |
| The Human Performance Code applied to you: eight links, the weakest first | yes, in Gold | no | yes, in Black |
| An analysis of your environment and the maximum capacity of the people in it | no | yes, in Carbon | yes, in Black |
| Starting point, destination and the route back from the goal | no | yes, in Carbon | yes, in Black |
| Six days a year on location, with you | no | no | yes, in Black |
| Six sessions with the people around you | no | no | yes, in Black |
| Contact outside the set sessions, whenever it is needed | yes, in Gold | yes, in Carbon | yes, in Black |
| Performance critical: when it turns acute, I step in within 24 hours, on site or remotely, as the situation requires | no | no | yes, in Black |
| Travel and accommodation within Europe | no | no | yes, in Black |
A programme runs for a year. You pay per quarter, at the start of each quarter. For Black with a starting period of two quarters. Within the hours everything is included and nothing is ever charged by the hour.
What it costs is in the offer. You receive it by email.
Who this is not for
- Anyone looking for motivation and someone to chase them.
- Those who do not want to hear what is actually going on.
- Those who want an off the shelf programme with a certificate at the end.
A message is enough.
Tell me briefly what is happening. I read every message myself and answer it myself. I take on five engagements a year.
Does it concern your safety or that of the people close to you? Go straight to briedjal.com.